Hyundai was one of the most visible sponsors of Super Bowl XLIV tonight with a total of eight ads airing. 2010 marks Hyundai’s third consecutive year of advertising during the nation’s largest sporting event and second consecutive year sponsoring the Kickoff Show.

Hyundai’s Super Bowl blitz was highlighted by two in-game ads. The first, titled “Paint,” an aggressive campaign supporting the 2011 Sonata. The spot featured the all-new sedan, which boasts 200 horsepower(1) while maintaining best-in-class fuel economy of 35 miles-per-gallon highway. The 2011 Sonata will reach dealerships this month.

Sonata and Tucson lead a wave of new model introductions from Hyundai which will revamp its fleet called “24/7 Version 2.0.” The new product blitz will introduce seven new models in a 24-month period – the second aggressive overhaul of the Hyundai fleet since 2004. Both models usher in a new era of modern design for the Hyundai brand, while retaining its heritage of quality, safety and value. 2010 will also feature the introduction of an all-new flagship large sedan based on the Equus which is available internationally. Next year, Hyundai will also introduce redesigned Accent and Elantra models, and two all-new introductions including a sporty coupe and crossover.

Hyundai Assurance was extended and enhanced for 2010. The trend-setting program, initiated in 2009, includes a vehicle return option for new-car buyers, Hyundai’s 5-year/60,000-mile fully transferable bumper-to-bumper warranty, 10-year, 100,000-mile powertrain warranty, and roadside assistance programs. Hyundai Assurance is the most comprehensive consumer safety net for new-car buyers in the industry.